About Marketing Copilot®
Marketing Copilot® is a strategic marketing agency that helps Microsoft Partners and ISVs build demand generation strategies that drive measurable results. Working with our team — founded by Marie Wiese, Microsoft MVP — gives you access to a group of experts with thousands of hours of experience in B2B technology marketing, particularly within the Microsoft, MSP, and HubSpot channels.
For over a decade, we have worked alongside trusted Microsoft Partners, ISVs, and solution providers to refine their marketing strategies, optimize content marketing efforts, and implement marketing automation that converts leads into customers. Whether you're launching a new solution, expanding into a new market, or looking to improve your marketing ROI, Marketing Copilot® provides the expertise and execution you need.
Our formula, developed over 15 years with 200+ technology leaders, is not just pioneering — it’s proven. Our thought leadership around Responsible AI is included in the fabric of what we do. We leverage AI to accelerate marketing, while always keeping human-centric values at the forefront of our approach. We integrate seamlessly with your team, enhancing your sales and marketing processes and growing your revenue.
Why Choose Marketing Copilot®?
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We specialize in marketing strategies tailored specifically for Microsoft Partners and ISVs, helping businesses differentiate their solutions and generate demand in the crowded Microsoft ecosystem. Additionally, we have access to a team of expert resources to help you manage and maximize Partner Center.
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Our methodology is built on clear, repeatable frameworks that leverage data and marketing automation to improve lead conversion and accelerate pipeline growth.
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We help partners articulate their value proposition with compelling content, ensuring your brand messaging resonates with key decision-makers and aligns with Microsoft’s go-to-market priorities.
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From full-service marketing execution to targeted content projects and strategic coaching, we offer flexible engagement models to support partners at every stage of growth.
Marketing Copilot Services®
Full-Service Marketing Subscriptions
A complete outsourced marketing solution designed for Microsoft Partners and ISVs. Our team handles strategy, demand generation, marketing automation, website design, and campaign execution — helping you stay focused on selling and delivering solutions while we manage the digital marketing. We’re your partners for revenue growth.
Content Execution Projects
Need compelling content that speaks to your audience? We specialize in creating high-impact assets that answer the key questions your buyers are searching for. From blog posts, to partnered webinars, to Copilot briefings, to podcast and video content, our content execution projects are designed to align with Microsoft’s messaging and drive engagement with your ideal customers.
Coaching and Workshops
Whether your team needs guidance on refining your messaging, value proposition positioning, website conversion strategy, or implementing marketing automation, our coaching and workshops provide hands-on training and actionable insights. We help Microsoft Partners and ISVs develop internal marketing capabilities that drive long-term success.
Join Terri Talks as Marie Wiese, CEO of Marketing Copilot, shares insights on how Microsoft Dynamics partnerscan refine their messaging, create compelling content, and develop winning marketing strategies.