In this Terri Talks episode, Terri Paetz sits down with Giuseppe Ianni, VP and Community Director of Attendee Activations at Dynamic Communities, to discuss the changing role of events in the Microsoft Dynamics ecosystem.

Giuseppe shares how Community Summit North America has evolved into a truly community-driven event with over 600 sessions sourced directly from users, partners, and Microsoft. He explains why attendees today expect more than booths and brochures… they want experiences, connections, and opportunities to engage in meaningful ways.

From innovative on-floor activities like pickleball and axe throwing to structured jam sessions and networking, Summit has become a hub where end users, VARs, ISVs, and Microsoft itself come together. Giuseppe also offers practical advice for partners and ISVs on preparing for fiscal year 2026, maximizing ROI, and building long-term trust through event participation.

If you want to understand how to make events a true accelerator for partner and customer relationships, watch this Terri Talks!