In this Terri Talks, Terri Paetz explores how AI agents are transforming the Dynamics ecosystem and what this means for ISVs. While innovation is often seen as adding more features, the real shift lies in systems that anticipate, coordinate, and execute tasks proactively.

Microsoft is investing heavily in agents that go beyond assistance into orchestrating multi-step workflows across systems, with Copilot Studio and Azure’s agent factory already showing enterprise readiness. Research confirms their potential: embedded ERP agents reduce errors and cut processing time nearly in half.

For ISVs, this is a rare runway to lead. With trust, data access, and workflow context already in place, ISVs are uniquely positioned to embed generative automation directly into their apps not as an add-on, but as the next version of their products. The future belongs to solutions that don’t just wait for instructions, but take responsible action with intent.